SPAM Can Campaign


  • Photography
  • Film

The BigKerbang (now EPiK) is a creative business services agency. Amongst their diverse array of clients is the pre-war US brand SPAM. We were asked to complement their creative concept by producing a suite of stills and a film that was both tongue in cheek and humorous and that would appeal to a new audience as well as their existing demographic. The project was an incredible success, proving to be the brand’s most successful piece of content (in terms of interactions) to date, and was directly attributed to an increase in product sales.

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