Jumbo Jan 2022


  • Photography
  • Film

As this content would be going out across social media in January, we knew there would be lots of people that have over indulged over the holidays, will have made new years resolutions and promises to themselves to start making healthier choices. We wanted to create scenes and narratives that everyone can relate to no matter where they are on their fitness journey, and remind them that are lots of fun ways to stay fit and healthy. Whether that skateboarding, a game of tennis, the morning swim, or even as something simple like talking your gorgeous little puppy for a walk!

For the video, we wanted to create short little vignettes, to capture these little slices of life, the moment that Huel can fit into organically, using sound design to bring the stories to life, and importantly, stop that thumb from scrolling.

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