There’s nothing more vivid and immersing than interactive storytelling – and this is what we had in mind when devising an activation for Hyatt at ILTM in Cannes. Shooting the main film with this campaign in mind, we integrated global Hyatt attendees into the video production in the place of the actors. Capturing them act out two moments in the story, shots were edited into the film on-site and the finished footage was received by participants as soon as they stepped off set. A total of 70 films were completed in one night – it was busy, but well worth the buzz. Nothing gives us more pleasure than watching over-joyed client reactions first-hand, in real-time. Realising your dreams of starring in your very own movie is pretty priceless.