Fordswitch: Ford Mustang Mach-E Launch

Ford Motors

In collaboration with Ogilvy and Ford Motors we created a suite of campaign photography surrounding the launch of the new Ford Mach-E. Ogilvy’s concept for this activation event was that Ford’s new electric vehicle is taking over the UK’s smallest town, Fordwich. Based on this, we developed the tagline “Fordswitch”, a set of teaser images and even a physical street sign, all used during and in anticipation of the event. These images (PR teasers, drone shots and an ad style hero shot) were distributed globally across social media and eventually contributed to a PRCA award for ‘Best Automotive Campaign 2021’.