Cadbury Secret Santa 2022

Ogilvy and Cadbury

Are you on the naughty or nice list this year?

Here at Wonderhatch, we’re confident we’re in Santa’s good books after the recent release of our latest work with Ogilvy for Cadbury. The challenge posed was to develop a ‘media-worthy’ behind-the-scenes set of images, which illustrated the scale of this year’s Secret Santa campaign, from 20,000 free chocolate bars in 2021 to 120,000 free chocolate bars in 2022.

Through our images, we looked to capture a sense of mystery and anticipation. We did this by documenting our protagonist Jeff at the Bourneville factory, on a cold winter’s night, gearing up to get ready to distribute this year’s chocolate deliveries – whether he’s there checking the coast is clear before wheeling out the goods, or packing the chocolate bars in their envelopes ready for his evening postal drop.

The images were used across all paid media channels in the UK.

Gigi Riddle – Account Director
Claudine Dignadice – Producer
Katie Ramsden – Jnr Creative
Alice Constance – Retoucher
Hazel & Soo – Art Department
Ray Burminston – Photographer