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Getting Creative for the BFI

  • wonderhatch
  • Sep 01, 2022

As an annual event, the London Film Festival is seen by everyone and anyone, from industry leaders to passionate film buffs. However, this year – for the first time, 65 years from when the festival first launched – the LFF launch was also available online for everyone to watch from the comfort of their own home if they so chose.

The brief requirements for the BFI London Film Festival were in three parts; the programme launch film, the trailer and marketing materials, and the awards film – this included the editing of all sizzles required for the festival’s programme categories. Wonderhatch was awarded the project as BFI’s content partner, and we were tasked to create the full suite of assets in support of the festival.

With a vision to provide the BFI team with something extra special, the Wonderhatch team wanted to focus on really exciting our audience, with the aim of having a huge amount of public engagement to get everyone talking about the incredible festival lineup for this year. As we’re a team of filmmakers and film fanatics, our hearts were beating extra hard with excitement at the prospect of tackling this task, one would keep us on our toes both creatively and logistically.

Our secret for this creative was to imagine ourselves, sitting there on the edge of our seats, watching the reveal after waiting a whole year for it. Seeing all these amazing films from around the world is an exciting moment for all film lovers, which is why we opened the big launch film with a homage to the magic of cinema. Dynamically scripted interviews with the CEO of the BFI, as well as his whole festival programming team. formed the foundation of the film, as well as carefully produced sizzle reels that summarised each festival category’s line-up. The films produced were pulled from multiple sources of assets, and were created using a combination of footage, shot by us, supplied footage and stills, and static, branded assets which required animating.

We hope you love it as much as we do – watch this space to see the remaining assets for the festival!