Every year, the build up to Easter starts earlier, with marketing departments going all out to create unique and engaging campaigns. With Easter weekend just round the corner, our team at Wonderhatch thought we would look back on some of the best and most iconic Easter campaigns from the past few years to inspire you this holiday.
In 2019, Deliveroo celebrated the release of the final season of Game of Thrones with a limited edition chocolate dragon egg. The egg weighed a whopping 1kg and stood just under 8”, and as it was for the release of season 8, only cost 80p. Whether you wanted to go above and beyond at Easter or wanted to get your hands on some unique show memorabilla, this chocolate treat was perfect.
Everyone knows about the iconic IKEA flat pack furniture, but, did you know they have also released a flat pack edible Easter bunny? In 2019, IKEA decided to branch out from the furniture world and instead have a unique take on the traditional Easter egg. The flat pack chocolate Easter bunny, made from certified cacao from sustainable sources, was guaranteed fun for all the family. Let’s just hope it was easier to put together than some of their furniture…
If we’re talking about iconic Easter campaigns, we couldn’t forget about all the famous Cadbury adverts throughout the years. A few personal favourites were the live Facebook Easter egg hunt in 2018 and the Crème Egg Golden Goobilee in 2021. In 2018, Cadbury made history with the first ever live 360-degree Facebook video Easter Egg hunt. For only one hour, eagle-eyed Facebook users would scour the digital landscape in search of those elusive chocolate eggs. Those lucky enough to find one would be rewarded with some chocolate in the real world.
Cadbury’s notorious Crème Egg adverts are always a winner, but one in particular stands out to us. To celebrate five delicious decades of Crème eggs, Cadbury announced the ‘Golden Goobilee’ in 2021. The premise of the advert was to showcase all the different ways in which people enjoy our favourite sweet treat, whether they are a licker, dipper, baker, ‘eggspert’, or sharer. However, the advert included a clip of a gay couple enjoying a Crème egg together which a lot of people seemed to be offended by. Cadbury and the couple themselves both shared their disappointment to the criticism and rightly so!