​ILTM 2021


  • Film

In the light of the global hospitality industry recovering from a tough past two years, Hyatt tasked us to create an activation that celebrated just that – resilience and reinvention. During this year’s ILTM (International Luxury Travel Market) in Cannes, the hashtag FUTUREME spearheaded the event, which became the foundation for our concept. We created an immersive red carpet experience for all guests, putting them in the spotlight and celebrating their very own journey up to this point. To bring our idea to life, we utilised a spectacular bit of technology – a motion-controlled robotic arm called Showbolt, equipped with a high-speed camera. Coupled with confetti cannons, stage lights, and explosive sparkler fountains, it easily became that night’s talk of the town.

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