The Power of Storytelling in Advertising: Part 2

  Hello, and welcome back to The Power of Storytelling in Advertising, brought to you by Wonderhatch.   If you missed it, check out Part 1 of the series, where we covered the background and basics of the ‘what’ vs. the ‘why’. Or else keep on reading for our top tips on how you can use […]

The Power of Storytelling in Advertising: Part 1

Facts tell, stories sell: Why all brands should be using storytelling in their advertising.    It’s something we’re privy to as an advertising agency: brands seeking show-stopping visuals to sell their product, but pretty much stopping at that.    We know your product is precious. It’s your baby. It’s amazing. Really, it sells itself.    […]

Sex in Advertising: Does it Still Sell?

  Is sex in advertising still an effective strategy? Or have we lost our mojo?   “Sex sells” – a phrase we all know too well. A statement of fact and passive acceptance. A concept that infiltrated the advertising industry nearly 134 years ago and has since been considered the norm.   Until now…   […]

ASMR Marketing: Miracle or Mayhem?

More and more advertisers are turning to ASMR marketing. But what is it and why now?   University of Manchester, 2014. Cowering in the corner of the library.   The outside light is dimming. Tables are emptying. But the tingle trickles down my spine and through my limbs, cementing me to my seat.   Just […]

Social Media Video Production for Law Firms

Laying down the law: here’s how to create video marketing content for social media at your law firm.     When it comes to increasing brand awareness, it’s ALL about social media. No one can resist its inescapable pull. And if you can, then hats off to ya!   But for us less able folk, […]

Best Drones for Filmmaking in 2019

The Best Drones for Filmmaking and Photography in 2019  Being a pilot has always been a great conversation starter. But it’s only recently that the novelty of commanding your very own drone-ship has worn off, somewhat.   Because the future of aerial photography is now, quite literally, in everyone’s hands.   The last few years […]

Celebrity Endorsements; Make Your Advertising Reach for the Stars

With the digital age in full bloom, celebrity branding is taking advertisement effectiveness to unknown heights. And it can take your product there, too. Here’s how using celebrity endorsements in advertising can skyrocket sales and make your brand go down in history.   You’re birthday present shopping for your bae. You find yourself in John Lewis, […]

A Woman’s Football Revolution

A global revolution in women’s sport is taking place and we at Wonderhatch – and in particular in our Sports and Rightsholders division – are privileged to have a front row seat. Our exclusive partnership with The Football Association has coincided with the games’ governing body taking a fresh approach to women’s football. The Football […]

Experience is Everything

/ The importance of brand experience and it’s place in the future of Advertising.   As advertising and content continues to evolve to the changing demands and expectations of the modern consumer, brand experience is revealing itself to be one of the most powerful and important marketing techniques to capture attention and ensure customer loyalty. […]