Sex in Advertising: Does it Still Sell?

  Is sex in advertising still an effective strategy? Or have we lost our mojo?   “Sex sells” – a phrase we all know too well. A statement of fact and passive acceptance. A concept that infiltrated the advertising industry nearly 134 years ago and has since been considered the norm.   Until now…   […]

ASMR Marketing: Miracle or Mayhem?

More and more advertisers are turning to ASMR marketing. But what is it and why now?   University of Manchester, 2014. Cowering in the corner of the library.   The outside light is dimming. Tables are emptying. But the tingle trickles down my spine and through my limbs, cementing me to my seat.   Just […]

Social Media Video Production for Law Firms

Laying down the law: here’s how to create video marketing content for social media at your law firm.     When it comes to increasing brand awareness, it’s ALL about social media. No one can resist its inescapable pull. And if you can, then hats off to ya!   But for us less able folk, […]

Best Drones for Filmmaking in 2019

The Best Drones for Filmmaking and Photography in 2019  Being a pilot has always been a great conversation starter. But it’s only recently that the novelty of commanding your very own drone-ship has worn off, somewhat.   Because the future of aerial photography is now, quite literally, in everyone’s hands.   The last few years […]

Celebrity Endorsements; Make Your Advertising Reach for the Stars

With the digital age in full bloom, celebrity branding is taking advertisement effectiveness to unknown heights. And it can take your product there, too. Here’s how using celebrity endorsements in advertising can skyrocket sales and make your brand go down in history.   You’re birthday present shopping for your bae. You find yourself in John Lewis, […]

A Woman’s Football Revolution

A global revolution in women’s sport is taking place and we at Wonderhatch – and in particular in our Sports and Rightsholders division – are privileged to have a front row seat. Our exclusive partnership with The Football Association has coincided with the games’ governing body taking a fresh approach to women’s football. The Football […]

Experience is Everything

/ The importance of brand experience and it’s place in the future of Advertising.   As advertising and content continues to evolve to the changing demands and expectations of the modern consumer, brand experience is revealing itself to be one of the most powerful and important marketing techniques to capture attention and ensure customer loyalty. […]

Wonderhatch: What are we?

  What is Wonderhatch and what does our market place look like. This is not meant to be a detailed scientific paper, it’s meant to be a straightforward view of the business as at May 2019. One thing is for sure: it will change. We’ll look at: The background to this question Wonderhatch history The […]

Our Guide to Shooting Film and Photography Abroad

There is always something particularly exciting about shooting film and photography abroad. Working with new people, being in a completely different culture and facing challenges which you wouldn’t expect on a local film or photography project. All of these things making shooting abroad a completely different travel adventure. Wonderhatch has been lucky enough to have […]